Placer.ai is a location analytics company that collects geolocation data from mobile devices enabled to share data in anonymized fashion. It supports clients’ needs to measure store traffic and the results of marketing campaigns intended to drive store traffic. Placer’s clients span restaurant, hospitality, retail, property management companies, and real estate investors.

Placer.ai’s methodology, which allows it to passively collect data from all shoppers’ activities before and after they enter a store, which provides a broader perspective on consumer trip behavior. The data is presented with monthly granularity, is frequently updated, and provides slices of store traffic data broken out for overall retail, grocery, and superstores.

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